About SheByShe

SheByShe is a women’s opinion site dedicated to giving women a voice and sharing what they think about key issues. SheByShe is committed to being objective and transparent. SheByShe is not affiliated with any political party, religion or other group. Surveys are fielded to cover current social, lifestyle, economic, and political issues. Results are posted on SheByShe.com and are shared with key influencers and amplified through social media and major media outlets. Participating women learn something about themselves and feel satisfied they are speaking up and sharing their point-of-view.


SheByShe Leadership

Tanya Roberts - Founder

Tanya Roberts is a founder of SheByShe.  She has more than 25 years of marketing and general management experience.  Throughout her career, Roberts has been responsible for helping launch and grow leading brands including Quicken, QuickBooks and PayCycle (now Intuit Online Payroll). 

Tanya is also the principal for Tanya L Roberts Consulting, where she specializes in start-ups.  She currently serves as acting vice president of marketing for Drivewyze—an innovative, new, mobile-based transportation safety service.  She is also an advisor to several cloud-based early stage companies including Bill.com and Haytag.      

Tanya has held a variety of executive marketing roles at leading companies such as GreenRoad, SugarSync and Intuit, including the vice president of direct marketing and sales with responsibility for the QuickBooks, TurboTax and Quicken direct businesses.  

Tanya was also CEO and founder of GreatEntertaining.com, a party-planning web business.

She enjoys volunteer work with the Society of St. Vincent de Paul.  She also loves entertaining, traveling and taking long morning walks with her husband, Rik. 

Tanya Water Nov 2013.jpg

Julie McHenry - Founder

Julie McHenry is a founder of SheByShe. Throughout her career, Julie has worked with scores of emerging growth companies, building some of the most recognizable brands in technology including Microsoft, Symantec, Intuit, Informix, MapQuest, PayCyle and others. Julie’s expertise in positioning, messaging and storytelling helps brands build long-lasting market value, and enables companies to more quickly reach business goals.

Julie is also principal at Communications Insights, LLC, a strategic business communications firm. Clients span consumer tech, enterprise software, mobile, social, SaaS, Big Data and other leading-edge technology areas.

Prior to Communications Insight, Julie co-founded and served as CEO of Wilson McHenry Company, a leading technology public relations firm. Earlier in her career, Julie co-founded Waggener Edstrom, now one of the world’s largest independent public relations firms where she worked on strategic corporate and product initiatives for Microsoft and other clients.

Julie served as president of Silicon Valley PRSA, and is a past board member emeritus. She holds a Bachelor of Journalism from University of Missouri, and a MBA from University of Portland.

Julie enjoys hiking, cycling, running, traveling and anything else that involves being outside in beautiful scenery. She is learning to play the accordion with a neighborhood bluegrass group, and is a devoted fan of The Ring Cycle opera.

Julie November 2013.jpg

Extended SheByShe Team Members:

Shae Strauss - Social Media Maven

In addition to her work as the SheByShe  social media and graphic design maven,  Shae Strauss is the western environmental and community service coordinator at Quality Bicycle Products and a distribution center professional. She enjoys working a physical job and also encouraging her coworkers to get involved in their community, in whatever capacity they see fit. In addition to full-time employment,  Shae volunteered over 60 hours in 2013. She mostly spends her time with local canine rescue groups as a dog foster/trainer, or at community gardens and botanical centers as a Master Gardener and has helped a large variety of charity organizations. Holding an Associates of Applied Science in Visual Communication, she often volunteers to design advertisements for local non-profit organizations. Shae founded and manages the Ogden Volunteer Reserve Facebook page to help her fellow citizens and local non-profits connect. Shae loves being active outside with her rescued pets. She is also passionate about continuous learning, gardening, graphic design, photography and social media

Health and Fitness Correspondent - Samantha Mellen

In addition to writing for SheByShe, Samantha Mellen is a busy wife and mother living in Anchorage, Alaska. Samantha has a degree in health from Western Oregon University and earned her certificate in personal training. In Anchorage she provides personal training advise and counseling, and she blogs at http://thejoyfulrace.wordpress.com/. You can follow Samantha on Twitter at @mamanotes.


Leadership Photography - Katherine Geren

Website Development - Jason Barone, LaunchFront